When it comes to managing your money, boring banking is best.
AD: Cat Wickham / David Hoffman
PNC
OOH / Headlines
This is a mockup.
This is a Google Maps image to prove the mockup was actually made. See.
This is my attempt at getting college students to stop buying vapes and start focusing on their finances.
Social / olv
Please just open a high-yield savings account.
Merch
Water bottle copy: You’re probably sitting at your desk right now doing your brilliantly boring banking job asking yourself, a water bottle, really? How boring. Why not a trucker hat or a fancy pen or maybe even an ugly sweater that you can don at next year’s holiday party? Well, as brilliant as those things are, at the end of the day none of them can measure up to the classic, clear, flavorless force of water. The boring elixir of life. The hydrator to beat all hydrators. Just think of all the amazing things you’ll be able to accomplish knowing you’ll never be dehydrated again. You can run to meetings. Literally, run. You can let out refreshing sighs of confidence knowing that you can take on any project. Boring or otherwise. You will be a hydrated hero to the parched masses who aren’t lucky enough to work here and have a water bottle of their own. When you stop to think about it, this ordinary water bottle just might change your life. Are you seeing it now? Has the metaphor sunk in? This isn’t just a boring old water bottle, it’s a vessel for potential. A brilliant one at that. Feeling thirsty yet?